David Alexander was founded in 2017 with the goal of combining nature and well-being through high-quality products. The story unfolds between two poles of the Peninsula: Florence, the birthplace, and Milan, the nerve center of product manufacturing.

With a decade-long commitment to the world of cosmetics, the brand has developed a philosophy focused on customer closeness: not just a simple act of purchase, but an experience. Using David Alexander products means creating a daily ritual to achieve well-being.

From their very first product, they have been dedicated to creating unique and beneficial formulations. They are not interested in quantity but in quality. They prioritize people’s health, avoiding parabens and harmful chemicals for the skin.

Quality also means conscious production. The products are made exclusively with natural preservatives and raw materials from organic farming. All of this is a certification that benefits both people and the environment, thanks to a work cycle that promotes eco-sustainability and recycling processes.