Based in Xi’an, Guoyun Jiangxin preserves and promotes Chinese intangible cultural heritage through conservation, traditional handicraft exports, and global cultural exchange. For MIDA 2025, the company presents five exceptional heritage brands:

Famille Rose Porcelain – Xu Kiln – Jingdezhen porcelain masterpieces, entirely handmade with natural materials, famed for translucency and gold-infused brilliant colors.

Qinghe Palace Embroidery – 100% mulberry silk round fans using double-sided random stitch embroidery, an art listed as national intangible cultural heritage in 2006.

Ronghua – Intricate silk flowers with Tang Dynasty origins, now celebrated in Dior and Hermès creations.

Oilpaper Umbrella – Over a millennium of craftsmanship in waterproof bamboo-and-paper umbrellas.

Wangxingji Folding Fans – Founded in 1875, the “Kingdom of Fans,” with fan-making techniques listed as national intangible cultural heritage in 2008.

These brands embody Guoyun Jiangxin’s mission to connect Chinese heritage with the global stage.